When I joined Veritone, the brand lacked consistency and the color palette was dated. My first major project was to refresh the look and part of that was reworking the printed collateral templates to be in line with the new design implemented on the company website.
The new look and feel is lighter and brighter - a breath of fresh air compared to the drab colors used previously. Most importantly, the printed collateral now displays more visual consistency and now looks like an extension of the Veritone brand.