Promotional Campaign

Summer of 75

The promotion included email marketing and HTML 5 Display ads that pointed to a promotional landing page, and proved successful by exceeding the goal to generate $2M by influencing $3M in sales.

To boost sales for a newly upgraded product in a typically slow Summer quarter, Guidance launched a promotional campaign offering a deep discount. I participated in brainstorming the "Summer of 75" concept and built the graphics to support it.

Display Ads

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Email Marketing

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Landing Page

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