RSA Conference is one of the largest information security events in the world. Guidance Software attends the conference in San Francisco every year and is an important source of prospects for the company.
The booth features a theater with a large screen for presentations given to a small audience. I was tasked with creating a visually dynamic presentation that would stand out from the crowd.
To achieve this, the marketing team wrote a loose script that for the presenter and I used the script as a framework to create a presentation in prezi. The presentation utilizes a zoom in/zoom out strategy that helps paint the picture for the presenter and punctuate his main points. My goal was to make something that would be visually interesting and tell a story without being too text-heavy on screen.