Guidance Software has put on an annual digital security conference that draws 1500 attendees - many already guidance software users - and yields invaluable opportunity for both Guidance and the event's sponsors. As part of the Guidance Software rebrand I worked on in 2015, the company wanted to revamp the conference as well.
The event was renamed from CEIC and I participated in developing a new logo and the subsequent brand for the event. This involved a redesign of the event website, as well as a recreation of emails and advertising to drive attendance. I had a heavy hand in onsite event branding, creating signage and participating in the design of the keynote stage setup and the mobile app. Countless support materials were created including flyers, programs, conference badges and support for micro events at the conference.