15+ Years of Turning Strategy into Stunning Design
I’m an energetic and motivated creative leader with over a decade of experience in corporate brand marketing. As head of a creative team, I guide the concepting and execution of dynamic visual solutions across digital and print, including web and mobile design, UI/UX, sals and keynote presentations, and trade show graphics. I thrive in every stage of the creative process—from high-level art direction and team leadership to vendor management and final delivery. What sets me apart is my ability to collaborate closely with C-level executives and cross-functional stakeholders, ensuring every project aligns with strategic business goals. Years in fast-paced, high-growth environments have made me a highly adaptable leader, and I bring a consistent drive for self-improvement to every challenge—I’m always looking for ways to push boundaries, elevate my team, and level up.
When I'm not in front of a computer screen. I'm probably traveling, golfing, or rooting for the LA Kings.
Full stack creative
I highly recommend Laurel for any creative leadership position. As a creative director, Laurel has proven to be exceptional in producing world-class designs and incorporating innovative solutions to enhance marketing attribution and storytelling. Laurel successfully managed a brand uplift for a diverse product portfolio, resulting in a harmonized brand and aligning leadership. Laurel's growing knowledge/experience with MarTech and GTM strategies makes her a fantastic business partner and puts her on a clear path to be a fantastic future CMO.
Not only is she incredibly good at design--whether it is a video, a sales sheet, a banner for an event, or a webpage it looks incredible--but her management of the design department has been impeccable. Her team loves and respects her, and she is constantly encouraging them to grow new skills and learn new capabilities. Even with numerous competing deadlines and priorities, Laurel's team never misses a beat or misses a due date. Veritone is incredibly lucky to have Laurel leading our visual brand and identity.
Laurel is not only a top notch graphic designer but she is hands down the best Creative Director I have had the pleasure of working with. She will do whatever it takes to work within timelines while ensuring stakeholders understand the level work involved and what is possible at each phase. Laurel will always keep her creative eye open and go above and beyond even when working within time or budget constraints. I would be honored with work with Laurel again in the future!
Laurel is one of the most talented graphic designers and creative managers that I've worked with in my career. Laurel is not only a creative, but she has a strong business acumen, which allows her to ask relevant questions, probe for clarity, suggest alternatives and consistently produce visuals that are on-message across multiple mediums and platforms. I would be delighted to work with Laurel again.
Laurel and I worked together on several projects including the company rebrand, acquisition rebranding, and the translation of key asset for global campaigns. She has an extensive knowledge of print & digital design to produce eye-catching graphics and report visuals that display complex metrics. I highly recommend Laurel because of her high-level energy, attention to detail, and passion.
