Giving new life to a dated brand.
I joined Guidance Software in 2015, with the primary goal of giving the company a complete brand overhaul. The security software company had an extremely dated look and needed to modernize in order to compete in the fast-growing digital security space. During my tenure as Senior Graphic Designer, I worked in conjunction with the team to concept and finalize a new company logo, tagline, and develop a brand personality.
In addition to developing a new logo and brand standards, I worked to bring the new brand to life across all applications, including a website overhaul, email and presentation templates, new trade show booth designs, and rebranding sales sheets, white papers, and other several other pieces of collateral.
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